“TWIX Cookies & Creme pairs one of America’s most popular cookie flavors with its most popular cookie bar, creating a crave-worthy treat that appeals to loyal TWIX fans and welcomes new consumers to the brand. Our sneaker collaboration brings our new flavor to life in a fresh, unexpected way, one that celebrates the relevance of cookies & creme within sneaker culture and the left and right roots of our brand.”
Michelle Deignan, TWIX Brand Director, Mars Wrigley
The shoes feature a “tearaway” design, allowing you to showcase it multiple ways.
An outer layer of corduroy fabric mimics the bright blue wrapper and can be cut or torn away to reveal the design beneath.
Underneath is a combination of smooth white patent leather, representative of the creme center, and black and white stingray leather, channeling crunchy cookie bits.
TWIX gold is featured in design accents throughout the shoe and transparent, ice blue soles feature Left TWIX and Right TWIX on the corresponding shoe.
Fans can attempt to win a free pair during in-store and online drop events in February. Follow Twix on Facebook, Twitter and Instagram for more specific details on the days leading up to the release!