Twix has partnered with The Shoe Surgeon to create a Limited Edition Twix Cookies & Creme Sneaker!
“TWIX Cookies & Creme pairs one of America’s most popular cookie flavors with its most popular cookie bar, creating a crave-worthy treat that appeals to loyal TWIX fans and welcomes new consumers to the brand. Our sneaker collaboration brings our new flavor to life in a fresh, unexpected way, one that celebrates the relevance of cookies & creme within sneaker culture and the left and right roots of our brand.”
Michelle Deignan, TWIX Brand Director, Mars Wrigley
The shoes feature a “tearaway” design, allowing you to showcase it multiple ways.
- An outer layer of corduroy fabric mimics the bright blue wrapper and can be cut or torn away to reveal the design beneath.
- Underneath is a combination of smooth white patent leather, representative of the creme center, and black and white stingray leather, channeling crunchy cookie bits.
- TWIX gold is featured in design accents throughout the shoe and transparent, ice blue soles feature Left TWIX and Right TWIX on the corresponding shoe.
Fans can attempt to win a free pair during in-store and online drop events in February. Follow Twix on Facebook, Twitter and Instagram for more specific details on the days leading up to the release!