New Creamy Snickers bars are coming soon! These new bars replace the classic crunch with 3 varieties of creamy nut butters: Almond Butter, Maple Almond Butter, and Peanut Butter.
“For nearly a century, fans have made the classic SNICKERS® bar an icon with its satisfying layers of nougat, caramel and signature peanut crunch,” said Josh Olken, Brand Director, SNICKERS® Brand. “We listened to our consumers’ desires for new tastes like almond butter and paired it with an innovation on texture. With Creamy SNICKERS® bars, our fans can discover new tastes, and can now get SNICKERS® satisfaction in both crunchy and smooth.
Creamy Snickers will be available nationwide beginning January 2019 in Single (1.4 ounces), Share (2.8 ounces) and Stand Up Pouch (7.7 ounces) sizes.